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亚马逊广告sdk easy-amazon-advertising

easy-amazon-advertising 是一个开源的非官方的亚马逊广告业务sdk。

环境需求

easy-amazon-advertising 的安装非常简单，因为它是一个标准的 Composer 包，这意味着任何满足下列安装条件的 PHP 项目支持 Composer 都可以使用它。

php: >=7.2.0
guzzlehttp/guzzle: 6.4.*
pimple/pimple: ~3.0

安装

使用composer安装

composer require mystudytime/easy-amazon-advertising

说明

亚马逊广告业务目前的划分为三种：

  • Sponsored Display 推广展示广告
  • Sponsored Products 商品推广广告
  • Sponsored Brands 品牌推广广告

亚马逊广告的api文档也大体是如此，针对此种情况本sdk也将模块做了类似的划分。

下面是sdk广告业务模块的划分：

  • SponsoredProducts
  • SponsoredDisplay
  • SponsoredBrands
  • BaseService

特殊的 BaseService 模块包含了亚马逊广告api中未做划分的部分，包括AccessToken、Portfolios、Profiles等。

BaseService

入门

use easyAmazonAdv\Factory;

$config = [
    'clientId'      => 'amzn1.application-oa2-client.xxx',
    'clientSecret'  => '3b758af8d13ee02355764e4e864fxxxx',
    'refreshToken'   => 'Atzr|IwEBIL5GyUh_H2fdRJnFOk7mmpluKnm7WWUW0kf0tBxAXFMG5VHyiZuIhrspq6hZRHzPM03RMX7v64KrhXaO9xCtylMUQPcN0LolQhH8PNff76Ve5pS6PO9jtNG9kW1K9YtV1WcJDN3KnGpHjk0dUBtbbrn5uh8EGDDVUR_gpqaHXqqdvZ7vuUXTNzstH-tybiAzspzIPxPf7Ans-uyqPNyNTIIM61vA66fvPkH3-c33iLCzrgRtg_jhzWrZuH4K6INBfR8CjKHcK5oNun4DRTiOnCinvUdbHQPwAeI9m581FzUk2Hp4g5KaXO60A6-4me5EMuGSagWfUvTs1MkB1DgPAs_Do3v0TKKN1L6Vab4YgDu6k-bb5pgor_H_LQ24kbfc2Jdyq9BJkSVAAIP5Hh4y3i1qAh18g94Qq_yLWQOxu8ySawTUSDWOkM3_AH5qFS_Yaegfpc96nZE6_eDnycnnheFnXj14-ghaNsROG4LO2RE4n4xnpj9vx9o5aOFVGhf148Cz_VZjiZCg2t_V0Mru7uYRkwz1OUOxxxxxxxxxxx',
    'region'       => 'NA',
];

$app    = Factory::BaseService($config);

$app 在所有相关BaseService的文档都是指 Factory::BaseService 得到的实例，就不在每个页面单独写了。

RefreshToken

您可以使用RefreshToken方法在访问令牌到期时刷新访问令牌。新的访问令牌将在请求的响应中。

use easyAmazonAdv\Factory;

$config = [
    'clientId'      => 'amzn1.application-oa2-client.xxx',
    'clientSecret'  => '3b758af8d13ee02355764e4e864fxxxx',
    'refreshToken'   => 'Atzr|IwEBIL5GyUh_H2fdRJnFOk7mmpluKnm7WWUW0kf0tBxAXFMG5VHyiZuIhrspq6hZRHzPM03RMX7v64KrhXaO9xCtylMUQPcN0LolQhH8PNff76Ve5pS6PO9jtNG9kW1K9YtV1WcJDN3KnGpHjk0dUBtbbrn5uh8EGDDVUR_gpqaHXqqdvZ7vuUXTNzstH-tybiAzspzIPxPf7Ans-uyqPNyNTIIM61vA66fvPkH3-c33iLCzrgRtg_jhzWrZuH4K6INBfR8CjKHcK5oNun4DRTiOnCinvUdbHQPwAeI9m581FzUk2Hp4g5KaXO60A6-4me5EMuGSagWfUvTs1MkB1DgPAs_Do3v0TKKN1L6Vab4YgDu6k-bb5pgor_H_LQ24kbfc2Jdyq9BJkSVAAIP5Hh4y3i1qAh18g94Qq_yLWQOxu8ySawTUSDWOkM3_AH5qFS_Yaegfpc96nZE6_eDnycnnheFnXj14-ghaNsROG4LO2RE4n4xnpj9vx9o5aOFVGhf148Cz_VZjiZCg2t_V0Mru7uYRkwz1OUOxxxxxxxxxxx',
    'region'       => 'NA',
];

$app    = Factory::BaseService($config);
$result = $app->access_token->RefreshToken();

Profiles

Marketplaces 市场通过位置为各个商户分配了特定的配置属性信息。包含countryCode, currencyCode, timezone等。profileID在调用api接口时在header（Amazon-Advertising-API-Scope）中传入。

listProfiles

$app->profiles->listProfiles();

[[
  "profileId":1234567890,
  "countryCode":"US",
  "currencyCode":"USD",
  "dailyBudget":10.00,
  "timezone":"America/Los_Angeles",
  "accountInfo":{
  "marketplaceStringId":"ABC123",
  "sellerStringId":"DEF456"
]]

设置profileId

$app->client->profileId = 1234567890;

Portfolios 广告组合

  • listPortfolios 广告组合列表 
    
$app->portfolios->listPortfolios(['portfolioId'=>12,'portfolioState'=>'enable']);

[
[
"portfolioId": 1234567890,
"name": "My Portfolio One",
"budget": [
"amount": 100.0,
"currencyCode": "USD",
"policy": "dateRange"
"startDate": "20181001",
"endDate": "20181229"
],
"inBudget": true,
"state": "enabled",
],
[
"portfolioId": 0123456789,
"name": "My Portfolio Two",
"budget": [
"amount": 50.0,
"currencyCode": "USD",
"policy": "dateRange",
"startDate": "20181001",
"endDate": "20181229"
],
"inBudget": true,
"state": "enabled",
]
]

- listPortfoliosEx 广告组合列表扩展字段

$app->portfolios->listPortfoliosEx(['portfolioId'=>12,'portfolioState'=>'enable']);

[
[
"portfolioId": 1234567890,
"name": "My Portfolio One",
"budget": [
"amount": 100.0,
"currencyCode": "USD",
"policy": "dateRange"
"startDate": "20181001",
"endDate": "20181229"
],
"inBudget": true,
"state": "enabled",
"creationDate": 1526510030,
"lastUpdatedDate": 1526510030,
"servingStatus": "PENDING_START_DATE"
],
[
"portfolioId": 0123456789,
"name": "My Portfolio Two",
"budget": [
"amount": 50.0,
"currencyCode": "USD",
"policy": "dateRange",
"startDate": "20181001",
"endDate": "20181229"
],
"inBudget": true,
"state": "enabled",
"creationDate": 1526510030,
"lastUpdatedDate": 1526510030,
"servingStatus": "PENDING_START_DATE"
]
]

- getPortfolio 广告组合详情

$app->portfolios->getPortfolio(1234567890);

{
"portfolioId": 1234567890,
"name": "My Portfolio One",
"budget": [
"amount": 100.0,
"currencyCode": "USD",
"policy": "dateRange"
"startDate": "20181231"
"endDate": "null"
],
"inBudget": true,
"state": "enabled"
]

- getPortfolioEx 广告组合扩展字段

$app->portfolios->getPortfolioEx(1234567890);

[
"portfolioId": 1234567890,
"name": "My Portfolio One",
"budget": [
"amount": 100.0,
"policy": "dateRange"
"startDate": "20190131"
"endDate": "20190331"
],
"inBudget": true,
"state": "enabled",
"creationDate": 1526510030,
"lastUpdatedDate": 1526510030,
"servingStatus": "PENDING_START_DATE"
]

- createPortfolios 创建广告组合（批量）

$params = [
[
'name' => 'My Portfolios name',
],
[
'name' => 'My Portfolios two',
'budget'=>[
'amount' => 1.0,
'policy' => 'dateRange',
'startDate' => '20191220',
'endDate' => '20191221',
],
'state'=>'enable'
],
[
'name' => 'My Portfolios three',
'budget'=>[
'amount' => 1.0,
'policy' => 'monthlyRecurring',
'endDate' => '20191221',
],
'state'=>'enable'
],
];
$result = $app->portfolios->createPortfolios($params);

[
[
"code": "SUCCESS",
"portfolioId": 1234567890
],
[
"code": "SUCCESS",
"portfolioId": 0123456789
],
[
"code": "SUCCESS",
"portfolioId": 1234567891
]
]

- updatePortfolios 更新广告组合（批量）

$params = [
[
'portfolioId'=>1234567890,
'name' => 'My Portfolios name',
],
[
'portfolioId'=>0123456789,
'name' => 'My Portfolios two',
'budget'=>[
'amount' => 1.0,
'policy' => 'dateRange',
'startDate' => '20191220',
'endDate' => '20191221',
],
'state'=>'enable'
],
[
'portfolioId'=>1234567891,
'name' => 'My Portfolios three',
'budget'=>[
'amount' => 1.0,
'policy' => 'monthlyRecurring',
'endDate' => '20191221',
],
'state'=>'enable'
],
];
$result = $app->portfolios->updatePortfolios($params);

[
[
"code": "SUCCESS",
"portfolioId": 1234567890
],
[
"code": "SUCCESS",
"portfolioId": 0123456789
],
[
"code": "SUCCESS",
"portfolioId": 1234567891
]
]


## SponsoredDisplay

### 入门

use easyAmazonAdv\Factory;

$config = [
'clientId' => 'amzn1.application-oa2-client.xxx',
'clientSecret' => '3b758af8d13ee02355764e4e864fxxxx',
'refreshToken' => 'Atzr|IwEBIL5GyUh_H2fdRJnFOk7mmpluKnm7WWUW0kf0tBxAXFMG5VHyiZuIhrspq6hZRHzPM03RMX7v64KrhXaO9xCtylMUQPcN0LolQhH8PNff76Ve5pS6PO9jtNG9kW1K9YtV1WcJDN3KnGpHjk0dUBtbbrn5uh8EGDDVUR_gpqaHXqqdvZ7vuUXTNzstH-tybiAzspzIPxPf7Ans-uyqPNyNTIIM61vA66fvPkH3-c33iLCzrgRtg_jhzWrZuH4K6INBfR8CjKHcK5oNun4DRTiOnCinvUdbHQPwAeI9m581FzUk2Hp4g5KaXO60A6-4me5EMuGSagWfUvTs1MkB1DgPAs_Do3v0TKKN1L6Vab4YgDu6k-bb5pgor_H_LQ24kbfc2Jdyq9BJkSVAAIP5Hh4y3i1qAh18g94Qq_yLWQOxu8ySawTUSDWOkM3_AH5qFS_Yaegfpc96nZE6_eDnycnnheFnXj14-ghaNsROG4LO2RE4n4xnpj9vx9o5aOFVGhf148Cz_VZjiZCg2t_V0Mru7uYRkwz1OUOxxxxxxxxxxx',
'region' => 'NA',
];

$app = Factory::SponsoredDisplay($config);


### 设置profileId

$app->client->profileId = 1234567890;


### Campaigns  广告活动

- getCampaign 广告活动详情

$result = $app->campaigns->listCampaigns(1234567890);

[
"campaignId": 1234567890,
"name": "CampaignOne",
"tactic": "remarketing",
"budgetType": "daily",
"budget": "3.00",
"startDate": "20190101",
"endDate": null,
"state": "enabled"
]

- getCampaignEx 广告活动详情（支持扩展字段展示）

$result = $app->campaigns->listCampaigns(1234567890);

[
"campaignId": 1234567890,
"name": "CampaignOne",
"tactic": "remarketing",
"budgetType": "daily",
"budget": 0,
"startDate": "20190101",
"endDate": "20190102",
"state": "enabled",
"servingStatus": "ADVERTISER_STATUS_ENABLED",
"creationDate": 0,
"lastUpdatedDate": 0
]

- createCampaigns 创建广告活动

$params = [
[
"name" => "My Campaign One",
"tactic" => "remarketing",
"budgetType": "daily",
"budget": 3.00,
"startDate": "20190101",
"endDate": null,
"state": "enabled"
]
];

$result = $app->campaigns->createCampaigns(params);

[
[
"code": "SUCCESS",
"campaignId": 173284463890123
]
]

- updateCampaigns

$params = [
[
"campaignId" => 173284463890123,
"name" => "Update Campaign One",
"state" => "enabled",
"budget" => 10.99
]
];

$result = $app->campaigns->updateCampaigns(params);

[
[
"code": "SUCCESS",
"campaignId": 173284463890123
]
]

- archiveCampaign 归档广告活动

$result = $app->campaigns->archiveCampaign(173284463890123);

[
"code": "SUCCESS",
"campaignId": 1234567890
]


- listCampaigns

$result = = $app->campaigns->listCampaigns(["stateFilter" => "enabled"]);

[
[
"campaignId": 1234567890,
"name": "Campaign one",
"tactic": "remarketing",
"budgetType": "daily",
"budget": "3.00",
"startDate": "20190101",
"endDate": null,
"state": "enabled"
]
]


- listCampaignsEx

$result = = $app->campaigns->listCampaignsEx(["stateFilter" => "enabled"]);

[
[
"campaignId": 1234567890,
"name": "Campaign one",
"tactic": "remarketing",
"budgetType": "daily",
"budget": 0,
"startDate": "20190101",
"endDate": "20190102",
"state": "enabled",
"servingStatus": "ADVERTISER_STATUS_ENABLED",
"creationDate": 0,
"lastUpdatedDate": 0
]
]

amazon
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2020-3-7 0:23:49

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亚马逊广告授权流程说明

2020-5-7 23:30:12

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